DESIGN


BENCHMARK, CONCEPTS & MARKETING

Information is the key to success. This is why BERTONE is offering Design benchmarks to help you understanding the next features and the design choices of your competitors.

Many projects start with Concept development. BERTONE is supporting you in the creation of your future concepts by combining innovative features from the engineering department and the Italian touch of the styling. This includes the Smart Design where BERTONE is creating simple and cheap features that will drastically improve the customer satisfaction and feeling at a small cost.

One of the very early steps of a new project is the Marketing material and message to convince internally and test the ideas externally. BERTONE is making for you the videos, presentations and branding of your project to increase the probability of commercial success.

 
 
 

STYLING, COLOR & TRIM

Styling is the heart of BERTONE's offer. Our Styling designers are specialized in both Interior and Exterior sketches, in Automotive but also in Aerospace, Railway and other industries.

The choice of materials and color is important for the customer feeling but also to respect to the cost target. BERTONE is advising you to optimize your decisions in find the best solution in the Color & Trim process. Using the experience of AKKA Technologies in the process engineering, BERTONE is able to take decisions taking into account the existing tooling and means of production.

 
 
 

SURFACING & VIRTUAL REALITY

Based on sketches and concepts, BERTONE is creating the Class-A surfaces of your project. All other surfaces are also modelled by our people to deliver the complete virtual Design model. Using BERTONE in this field is the guarantee of having the perfect mix between the 105 years’ experience of the Design bureau and the international context of AKKA Technologies engineers. We are able to work on all main software such as Maya, Alias…

Virtual reality is a mandatory step in the creation of a new project in modern industry. To keep the emotion of BERTONE Design, our specialists are preparing for you realistic renderings, animations and videos for marketing or decision making purposes.

 
 
 
 

HISTORY


1912

Giovanni and Giuseppe Bertone
GIOVANNI BERTONE CREATES HIS COACHBUILDING COMPANY IN TURIN

1921

SPA 23S TORPEDO
THE FIRST SIGNIFICANT CONTRACT: SPA 23S TORPEDO

1934

Fiat Ardita 2500
FIAT ARDITA 2500 RIGHT AFTER NUCCIO BERTONE STARTED

1947

FIAT 500 BARCHETTA
FIAT 500 BARCHETTA THE ONE-OFF TRADITION

1954

GUILIETTA SPRINT COUPE
GUILIETTA SPRINT COUPE, THE FAMILY SPORT CAR

1961

ASTON MARTON DB4 GT
ASTON MARTON DB4 GT JET TODAY MOST VALUABLE ASTON MARTIN

1966

LAMBORGHINI MIURA
LAMBORGHINI MIURA THE BEST DESIGN ON AUTOMOTIVE HISTORY

1968

ALFA ROMEO CARABO
ALFA ROMEO CARABO THE BEGINNING OF A NEW DESIGN AREA

1970

LANCIA STRATOS
LANCIA STRATOS 0 NUCCIO’S CREATION

1973

Lamborghini Countach
LAMBORGHINI COUNTACH LP400 THE CAR THAT STAYED IN MEMORIES

2004

ASTON MARTIN
ASTON MARTIN DB5 JET 2 THE ADVANCED CONCEPT

2016

AKKA
AKKA TECHNOLOGIES ACQUIRES BERTONE
 
 
 

WHAT   WE   DO


 
 
 

DESIGN

BERTONE is your partner for all your design projects. From benchmark to HMI and software design including Styling and branding strategy, BERTONE is offering the Italian experience to the most prestigious companies

ENGINEERING

Along with AKKA Technologies Group, BERTONE is able to propose innovative solutions for your products. Combining the advantages of an engineering global leader and a famous Design office, we are able to support your projects in the best possible way. With offices in more than 20 countries, we are working close to our clients, with our clients and for our clients

PROTOTYPING

BERTONE is making products with emotion, this is why the prototyping phase is extremely important in our offer. We are able to propose clay models as well as hard mock-ups, showcars and running prototypes. Entrust your prototype to BERTONE is the guarantee of receiving the centurial Italian quality at the best cost

 
 
 

OFFERS


 
 
 

NEWS


AKKA TECHNOLOGIES ACQUIRES BERTONE

AKKA Technologies Group continues to grow with the acquisition of BERTONE, Italy’s prestige designer brand. Since the company was established back in 1912, the famed Italian designer has created many models for major automakers such as Alfa Romeo, Ferrari, Lamborghini, Maserati and BAIC

BERTONE SPONSOR OF AKKA-ASP TEAM

BERTONE is proud to be the partner of AKKA-ASP in the Blancpain GT series championship. BERTONE is associated with the Mercedes AMG GT3 number 87 in the Pro-AM category

BERTONE AT THE PARIS AIR SHOW 2017

Aircraft Design & Engineering is part of the BERTONE offer, this is why we'll attend the 2017 Paris Airshow from 19th until 25th of June in Le Bourget. Come and meet us on AKKA Technologies booth : Chalet 291, Line B

 
 
 

CONTACT


You want more information about BERTONE? Do not hesitate to contact us!

ADDRESS
Via Grugliasco, 14
10092 BEINASCO (TO)
ITALY
P: +33 (0)769031298
Bastien MASSE
bastien.masse@bertone.it